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What is a Landing Page?
Todd Bertsch, President and Owner of Evolve Creative Group, explains what a landing page is and why and when you should use one. He'll explain the benefits of a custom landing page and review some tips...
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What is a Wireframe and Why is it Important?
Kiersten Bonifant, Web Designer at Evolve Creative Group, explains what a wireframe is and why it's important to make one before designing a website. She'll review three main benefits of wireframing as...
View ArticleWhat is Guest Posting?
Dave Crader explains what guest posting is and why it's so important for online marketing. He'll review four main benefits of guest posting as well as some tips and best practices. If you have any...
View ArticleWhat are Negative Keywords?
Dave Crader explains what a negative keyword is and how it can be used to increase the ROI of your AdWords campaigns. He'll walk you through two examples of possible negative keyword situations for...
View ArticleWhat is Search Engine Optimization and Why is it Important?
Dave Crader reviews the fundamentals of Search Engine Optimization (SEO). He will explain both the on-site and the off-site factors that contribute to an SEO campaign as well as some tips and best...
View ArticleTraditional vs New Age Advertising Media Models
Dave Crader explains the differences between paid vs owned vs earned media and the evolution of advertising over time. He'll be discussing the advertising working dollar and the non-working dollar and...
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Font Trends 2012
Derrick Boyd, Web Designer at Evolve Creative Group, reviews some of the font trends he's noticed throughout 2012. He'll be discussing the rebrandings of a number of different companies, web safe font...
View Article6 Corporate Blogging Best Practices
Dave Crader, reviews six best practices to consider when creating a corporate blog. He'll go over a few ways you can motivate your employees to write as well as some tips on how to measure their...
View ArticleHow To Claim Your Google Places (Google + Local) Page
Dave Crader explains how to claim your Google + Local Page (formerly Google Places) page. He'll walk you through the process and give some tips and best practices for Local SEO optimization. By the end...
View ArticleWhat is Content Marketing?
Dave Crader explains the basics of content marketing in relation to SEO and the online channel. He'll reveal Evolve's content marketing strategy in its simplest form and will go over a case study that...
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